OVERVIEW

Seven or 7 is a cosmetic brand that is reimagined with a minimalist aesthetic. The brand's redesign emphasizes purity, harmony, and refined simplicity, reflecting the brand's commitment to clean beauty. The logo redesign incorporates bold typography, giving it a confident feel. The color palette is simplistic, with a connection to the outdoors—helping the brand stand out as a refined beauty brand that appeals to consumers who appreciate both simplicity and substance.